December 30th Is Miso Day! Celebrate with Kinshachi Miso Lager!
Established in September 1982 by the National Federation of Miso Industry Cooperative Associations (Zen Ajikoren), which has its secretariat in Shinkawa, Chuo-ku, Tokyo, and collects and disseminates information related to miso.
The date is derived from the reading of "30th day" as "Misoka. 30th day is also written with kanji meaning "New Year's Eve" and read as "Misoka" or "Tsugomori. New Year's Eve is the last day of every month, and in this connection, December 31 is the last day of the year, and is called "Omisoka/Otsugomori".
At the time the anniversary was established, there was a trend toward westernized eating habits and eating out, and the anniversary was established with the aim of halting the accompanying decline in miso consumption.

Interesting Facts About Miso




Try a Lager Made With Miso!
This unique Japanese style Lager is brewed with akamiso (red soybean paste), a specialty of Nagoya, Aichi Prefecture. Exotic and unorthodox, it has a beautiful bold palate with rich flavour and a sweet scent, created by combining the umami of red miso and malt. The velvety smooth finish and its miso flavour is well suited for this style of beer and is a must-try among beer advocates. And we have just the perfect snacks to go with this unique beer!
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